Why is it so important to monitor your truck's tires?

When we started with Quinta, we focused on tires. Many asked why we didn’t begin with something more eye-catching, like diesel or route management. The answer is simple: tires are the foundation of everything. However, they are often the most overlooked aspect in vehicle transportation. We want to change that reality.

Tires: The Forgotten Pillar of Transportation

Tires are one of the most important elements for the efficient and safe operation of a vehicle, yet they are often the most neglected. Day to day, operators and companies focus on diesel because it’s a constant expense, something that feels urgent. But what about the tires? These massive wheels that bear tons of weight and cover hundreds of thousands of kilometers also consume, wear out, and, when not properly maintained, become a serious risk.

How do tires impact fuel efficiency?

Underinflated or worn tires negatively impact fuel efficiency. Up to 15% of diesel consumption depends on tire condition. Imagine that: you could be losing thousands of pesos a month simply by not checking them properly. Plus, tires "talk" to you about the vehicle’s condition. Irregular wear can indicate issues with the axle, suspension, or alignment that need attention. Listening to your tires helps prevent problems before they become costly.

Safety Depends on Tire Care

Then there's the matter of safety. A blown tire on the road is not just an inconvenience or an unexpected expense; it’s a huge risk. It can cause serious accidents, leave you stranded in the middle of nowhere, or even result in damage to other vehicles. Every time a tire fails, the cost isn’t just about replacement, but also lost time, delayed deliveries, and the impact on the company’s reputation.

Conclusion: Taking Care of Tires is Taking Care of the Operation

That’s why we started with tires. Because we believe that taking care of them means taking care of the entire operation. Doing so not only improves safety and reduces costs, but also helps transporters have more control over their business, fewer surprises, and, at the end of the day, better results. Tires are as important as diesel, and it’s time to give them the attention they deserve.