Last week, at the Expo Congreso Andellac, we heard many of the questions tire dealers have about the future of the industry. We want to take this opportunity to address those doubts, openly responding to our customers' concerns and connecting emotionally with our readers.
Data: The New Oil of the 21st Century
During the event, we participated in a conference that discussed how data is the new oil of the 21st century. At Quinta, we believe we are on the path toward that reality, where data will be the foundation of success, not only for transporters but also for tire distributors and manufacturers.
The Promise of Cost per mile and the Lack of Real Evidence
In our conversations with tire sellers, one statement we constantly hear is: "my tire has the best cost per mile".It's something that wholesalers, distributors, importers, and manufacturers often repeat. However, the surprising thing is that very few can prove it with real data.
When we ask how they came to that conclusion, most do not have solid evidence to support their claims. They are even unaware of the specific performance of their products in terms of mileage or cost per mile. Why does this happen? Because they lack access to the right data.
Quinta's Goal: Real Data for Informed Decisions
At Quinta, our goal is to provide our partners with reliable information based on sufficient testing that can be considered trustworthy sources. It's not just about knowing how much a tire performed; it's about considering the many factors that affect that performance. Without real-time data and tire telemetry, it is almost impossible to make a fair and accurate assessment.
Factors Affecting Tire Performance
There is a lot of talk in the industry about tire casing renewability, material quality, tire design, and many other features. All of this helps manufacturers, distributors, and importers sell their products, but the real question is: do we really know how they perform in the real world? Transporters are already beginning to demand more real data and fewer empty promises.
To consider a test valid, we must take into account factors such as:
- Tire pressure
- Alignment
- Load weight
- Routes traveled
- Temperature of the routes
- Weight distribution
- Braking and speed
- And more factors
Without this information, we cannot make informed decisions.
Do You Really Have the Data?
So, as a tire dealer, we invite you to ask yourself a key question: Do you really have the data?
Empowering with Data: Quinta's Commitment
At Quinta, we not only want to empower transporters with data for decision-making but also offer distributors and sellers the opportunity to know the real performance of their tires based on tangible data. We know that the future can seem intimidating, but the real villain is not change—it is our resistance to embrace that change as an opportunity.
We are also tire dealers. We understand the fear of not knowing how to move forward in this new environment. It frustrates us, just like you, to see customers make decisions solely based on price. But we know that will change as soon as we stop making baseless promises and start using real and accurate information for customers to understand and value it. All our development is focused on generating better data,working hand in hand with distributors, importers, and manufacturers.
Join the Data Era with Quinta
Let's join the data era with Quinta and make the future a shared opportunity!
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